Entrepreneurs
  sound health
  strength, energy
  arithmetics
  decision-taking. Logic. intuition.
  common sence
  sence of humour, self-criticism
  ability to carry a risk
  ability to get on with people
  mental outlook and erudition
  sharpness, promptness, coordination.
   
Balance
  customers - staff
  resources-result
  family-activity
  assets - liabilities
   
Customers
  needs - people
  needs - companies
  introduction into psychology
  advertising
  relations with customers
   
Employees
  motivation
  responsibility
  knowledge, skills, habits
  professionalism
  efficiency
  productivity
  speed
  mindfulness
  mutual dependence, friendship
  payment for labor
   
Modeling
  geometry, picture, drawing
  object, property, action
  system, feedback
  the "as we have" and "as we want" models
  transformation, transfiguration
   
  the World we live in
  cycle, rhythm, oscillations
  waves, light, color, sound
  electromagnetic fields
  time
  space, size, distance
  mass, volume, quantity
   
  classical elements and materials
  plants
  animals
  human
  family, community
  society
   
Business
  economy
  markets
  technological structures
  innovations in microbusiness
  people in business
  organizational models
  microbusiness, smallbusiness, microteam
  development stages
  manufacture
  trade
  services
   
Management
  goals
  ideas
  time
  projects
  customer relationship
  staff relationship
  information
  resources
  finances
  risks
  cooperation
   
  world-view, ideology
  dictatorship
  democracy
  monarchy
   
  leadermania, fake-hierarchy
  role management
sound hierarchy
  leadership
  non-standard structures
   
  strategy
  tactics
  planning, tasks
  function
  action, result
   

 

 
Services
 



SERVICES. STUDIO. WORKSHOP.

Services. Studio. Workshop.

MARKETING in the sphere of SERVICES

Whom is the service purposed for? How will the customer find you? What can we offer? How to persuade him to become a regular customer? What do the competitors do? Why are their services cheaper?

How to encrease your service's price? How to encrease its value?

How do we promote information on our services?

How efficient our offer is?

 

 

COST PRICE

Totall cost of fulfilled service.

 

 

SEARCHING FOR CUSTOMERS

Searching for target group. Database.

Marketing researches.

Business-offers mailing

(by parcel, e-mail, fax)

Calls. all-center.

Participation in exhibitions.

Creation and optimization of the web-site in the Internet.

ADVERTISING

"Advertising is totally unnecessary. Unless you hope to make money".

Jef I. Richards.

Guerilla marketing is very good for microbusiness. Jay Conrad Levinson's books are recommended for reading

Non-standard advertising.

Radio and TV-advertising.

Advertising in the Internet. Banner and contextual advertising.

Advertising in the newspapers and magazines.

Billboarding.

Buzz marketing

.

SALES

Services are more difficult to sell than goods.

A properly written business-offer. Functioning thanks to regular customers.

Skilled sales managers.

Sales by phone. Direct sales.

 

ORDER FULFILLING

Properly written performance specification + detailed agreement.

Period of execution of agreemnt.

Constant connection between customers and executioners of the works.

Obtaining of terms of the grement. Payment on time.

Acceptance certificate, confirming that all works are fulfilled.

STAFF

Lawyers, Teachers, Doctors, Designers, Programmers.

 

THE WELL-KNOWN ORGANIZATIONS RENDERING SERVICES

Google

Yahoo!

Harvard University

The Red Cross

The UN

 

Friemaxx. Digital microbusiness hatchery. Modeling, prompt decision-taking and project management.