Entrepreneurs
  sound health
  strength, energy
  arithmetics
  decision-taking. Logic. intuition.
  common sence
  sence of humour, self-criticism
  ability to carry a risk
  ability to get on with people
  mental outlook and erudition
  sharpness, promptness, coordination.
   
Balance
  customers - staff
  resources-result
  family-activity
  assets - liabilities
   
Customers
  needs - people
  needs - companies
  introduction into psychology
  advertising
  relations with customers
   
Employees
  motivation
  responsibility
  knowledge, skills, habits
  professionalism
  efficiency
  productivity
  speed
  mindfulness
  mutual dependence, friendship
  payment for labor
   
Modeling
  geometry, picture, drawing
  object, property, action
  system, feedback
  the "as we have" and "as we want" models
  transformation, transfiguration
   
  the World we live in
  cycle, rhythm, oscillations
  waves, light, color, sound
  electromagnetic fields
  time
  space, size, distance
  mass, volume, quantity
   
  classical elements and materials
  plants
  animals
  human
  family, community
  society
   
Business
  economy
  markets
  technological structures
  innovations in microbusiness
  people in business
  organizational models
  microbusiness, smallbusiness, microteam
  development stages
  manufacture
  trade
  services
   
Management
  goals
  ideas
  time
  projects
  customer relationship
  staff relationship
  information
  resources
  finances
  risks
  cooperation
   
  world-view, ideology
  dictatorship
  democracy
  monarchy
   
  leadermania, fake-hierarchy
  role management
sound hierarchy
  leadership
  non-standard structures
   
  strategy
  tactics
  planning, tasks
  function
  action, result
   

 

   Advertisement
 

 

"Advertising is the greatest art form of the 20th century".

Marshall McLuhan

"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink"

Leo Burnett

"Advertising is totally unnecessary. Unless you hope to make money".

Jef I. Richards.

 

Guerilla advertising

FREE GUERILLA ADVERTISING

Distribution of leaflets at the exhibitions.

Own online-Magazine, blog.

Promotion of own web-site.

Advertising at free public bulletin board.

Friendship with mass media.

YouTube.

A community in some network.

Conference.

Own books.

Rendering services for advertising.

 

 

Advertising

all possible sources of advertising

AVERTISING

Advertising must be regular.

If possible - try to stimulate all the sence organs.

A man keeps attentive to advertisement during the first twenty seconds.

Man's attention can be attracted by yellow and red colors.

Standard advertisement.

TV-advertising.

A video clip.

Radio advertising

A catchy, short slogan.


Advertising in printed media.

A four-colored advertisement in black'n white media. Illustrations.

Street advertising.

Advertisements must be bright, provocative with the telephone numbers seen well. easy and clear texts!

Billposting.

Visit cards.

Regular posting.

Calling.

Prepared speech, marked politeness.

Hot-line. Prompt reaktion to the calls. Ability to work with several customers.

Participating in exhibitions.

Visual demonstration of the product in action.


ADVERTISING IN THE INTERNET

A web-site.

All the necessary information is in the Internet. The web-site must work fast and be multilingual.

Mailing.

Good business-offer.

Banners. Contextual advertising.

 

 

NON-STANDARD ADVERTISING.

Posting on the asphalt, etiquettes, cans, bottles, package, cars, clothes.

on the tickets.

Animated promotion action.

 

Friemaxx. Digital microbusiness hatchery. Modeling, prompt decision-taking and project management.